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PEST ANALYSIS PDF

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SWOT and PESTEL are analytical tools that help identify the key external 1 - 6 persons with good research/analysis skills, to conduct initial research on the six. I was unfamiliar with the PESTEL analysis tool and needed to learn it quickly before a meeting next week. I was hoping to gain enough knowledge that I would . Environment & PEST Analysis: An Approach to External PEST analysis stands for Political, Economic, Social, and Technological analysis.


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PEST is an acronym for four sources of change: political, economic, social, and technological. PEST analysis is a powerful and widely used tool for understanding strategic risk. PEST analysis works best when the environmental factors are analyzed from the perspective of the firm's. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should. PEST analysis (PDF Download Available) 13/3/18, 4(21 pm Search for publications, researchers, or questions or Discover by subject Joinarea for free Log in.

I was hoping to gain enough knowledge that I would be able to seem informed during the meeting. This pdf helps break down the PESTEL analysis to help you better understand the external factors that impact your company. Those six topics can help you better understand issues that your company may be facing. You should not spend time figuring out which category to put an issue into, it only matters that you recognize that it could be an issue for you. Notice that you are no supposed to find solutions to any of the issues. This is merely to find any issue that may occur and how likely it is that they will occur. The book then takes a deeper looking into each of the categories starting with Political.

I was hoping to gain enough knowledge that I would be able to seem informed during the meeting. This pdf helps break down the PESTEL analysis to help you better understand the external factors that impact your company. Those six topics can help you better understand issues that your company may be facing.

You should not spend time figuring out which category to put an issue into, it only matters that you recognize that it could be an issue for you. Notice that you are no supposed to find solutions to any of the issues. This is merely to find any issue that may occur and how likely it is that they will occur.

The book then takes a deeper looking into each of the categories starting with Political.

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Political can be a tough category because it is always changing. Anytime the government or leadership changes it can cause changes to laws, rules, and regulations. This book gives great examples as to what to look for in the political category.

Scanning the Environment: PESTEL Analysis

Economical is concerned with interest rates, taxes, inflation, and other things that are financial based. Social factors are lifestyle, culture, religion, and education. Technological seems to be pretty self-explanatory, technology based factors.

I was surprised to see just how much was covered in the technology category. It was a lot more than staying up to date on the latest software, as I had previously thought.

Legal factors can also be difficult since laws are constantly changing.

(PDF) PEST analysis (PDF Download Available) | Pauline Fonseca - musicmarkup.info

Environmental covers infrastructures and contamination to name a few. What I liked about this book was that at the beginning of each section describing each category it listed several factors that could be an issue for the category.

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I thought that the pictures used were extremely helpful. Factors include — economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on.

These factors can be further broken down into macro-economical and micro-economical factors. Governments use interest rate control, taxation policy and government expenditure as their main mechanisms they use for this.

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Micro-economic factors are all about the way people spend their incomes. This has a large impact on B2C organisations in particular. Social Factors Also known as socio-cultural factors, are the areas that involve the shared belief and attitudes of the population. These factors include — population growth, age distribution, health consciousness, career attitudes and so on.

These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them.

9 PEST Analysis Examples & Samples

Technological Factors We all know how fast the technological landscape changes and how this impacts the way we market our products. Technological factors affect marketing and the management thereof in three distinct ways: New ways of producing goods and services New ways of distributing goods and services New ways of communicating with target markets Environmental Factors These factors have only really come to the forefront in the last fifteen years or so.

They have become important due to the increasing scarcity of raw materials, polution targets, doing business as an ethical and sustainable company, carbon footprint targets set by governments this is a good example were one factor could be classes as political and environmental at the same time.