Strategic Brand Management [Kevin Lane Keller] on musicmarkup.info Story time just got better with Prime Book Box, a subscription that delivers editorially. Strategic Brand Management, 4th Edition. Kevin Lane Keller, Dartmouth College. © |Pearson | Available. Share this page . Previous editions. book cover. download Strategic Brand Management: Global Edition 4 by Kevin Keller (ISBN: ) from site's Book Store. Everyday low prices and free delivery.
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Strategic Brand Management 4th Edition Kevin Lane Keller .. I explained the concept of brand equity and how the book addressed how to build, measure, and . Kevin Lane Keller Where those designations appear in this book, and the publisher was aware of a Strategic brand management: building, measuring, and managing brand equity /. Kevin Chapter 1 Brands and Brand Management 1. musicmarkup.info: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition (): Kevin Lane Keller: Books.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Read more Read less. site Global Store UK International products have separate terms, are sold from abroad and may differ from local products, including fit, age ratings, and language of product, labeling or instructions.
Kevin Lane Keller. Strategic Brand Management, Second Edition. Designing Brand Identity: Alina Wheeler. What other items do customers download after viewing this item? Product details Paperback: Pearson Education India; 3 edition Language: English ISBN Tell the Publisher!
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Write a customer review. Read reviews that mention brand management international edition required reading brand equity easy to understand book i have read branding marketing content examples textbook building students business college comprehensive concepts condition course dry. Showing of 63 reviews. Top Reviews Most recent Top Reviews.
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Hardcover Verified download. I downloadd this as a required textbook for a Strategic Marketing course. In that regards it's perfect in that I have assigned readings from it, each week.
It is not at all inspiring, dry in places, and some of the examples could be updated. For instance, their example regarding Apple is a great description of the company's brand associations and positioning of 10 years ago the book still refers to them as Apple Computer and makes no mention of any of the brand development that firm has undergone since. That said, it get's the concepts across, but I think if it hadn't been written a as a college textbook in accocordance with a textbook publisher's business model the information could have been transferred more effectively and inspiringly - in probably half to two thirds of the pages.
I think the idea is if it weighs more, it must be worth more. As I said, it does the job. The writing is easy to understand. I'm learning things from it.
I will not be keeping it past the end of semester. Through site, I downloadd it for half the price it was selling for at the University Co-op.
Downloaded this for a MS Marketing class, but still used a physical version, if I remember correctly. Kindle Edition Verified download. I ordered this Ebook so I would be able to start my course ASAP and have now sat here for hours trying to figure out a way I can access the book to read since it apparently can't be read on Kindle Cloud reader for MAC or my personal kindle.
What is the point in downloading a "kindle" book if it goes to waste. I found this Paperback Verified download. This was required reading for me. I found this book to be dry much of the time, though loaded with interesting facts. What bothered me the. Out we're the amount of typos found within the text. It's a nit picky thing, but it bugged me nonetheless. The one marketing book that I wish I would've bought instead of renting. It had such great material in it that I would honestly probably read some of it on my own just because.
Goes in depth on brand equity - building, measuring and managing.
View 1 comment. Dec 10, Farhaj marked it as to-read. This review has been hidden because it contains spoilers. To view it, click here. Sep 18, Abdul Qadoos added it. Strategic Brand Management. Feb 04, Mohammad Safil marked it as to-read. There are not many books on Brand Management, so we didn't have much to choose from for our class. The book's not bad, but it's very hard to actually read the chapters because the text is very wordy and feels abstract, something that's not backed by solid research.
The case studies are comprehensive and up to date, which is maybe the best thing about this textbook. I am currently studying for an exam of Brand Management and this book is basically the whole class.
My teacher based almost everything in the class summaries from this book. I am guessing that the branding cases will show up in my exam. Anyway, this is a interesting, however a bit outdated, book for anyone interested in studying Branding. Aug 09, Paras Rishi rated it really liked it. Highly recommended. Sep 24, Shahid added it. Feb 13, Natalie marked it as to-read. Dhar's rec.
Feb 03, Khurram Shabbir marked it as to-read. Jan 17, Tashia rated it really liked it. Expensive book but gave some good insight for class lessons.
Oct 28, Tupe Karan added it. Well definitely a good book for someone looking forward to establish a name in the market.
Oct 26, Bangkokian rated it liked it. I don't know that I'm gonna like it or not. For next month I've to read it for final exam!!! Wish me luck. Best book under graduate students. Jun 09, Larashi rated it really liked it Shelves: Practical book for writing my brand related paper Clear understanding. Lots stories of brands. Very inspiring yet informative. Farida Amalia rated it really liked it Mar 14, Hovman Goh rated it really liked it Dec 01, Brooke Overcash rated it did not like it Oct 15, Sim rated it really liked it Sep 07, Preshit Kharde rated it it was amazing Nov 20, Moulay Lahjaouzi rated it it was amazing Feb 09, Akbar Hossain rated it really liked it Apr 25, Diyaa Mehrez rated it it was amazing Nov 07, Lindsay rated it liked it Dec 10, Jeffry rated it liked it Jul 14, Rou Cheng rated it really liked it Feb 07, Readers also enjoyed.
About Kevin Lane Keller. Kevin Lane Keller.