Robert B. Cialdini YES!.pdf - Free ebook download as PDF File .pdf) or read book online Yes! 50 Scientifically Proven Ways to Be Persuasive. Uploaded by. Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a 50 scientifically proven ways constitute 50 chapter of the book, longest of. Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven.
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Yes! 50 Scientifically. Proven Ways to. Be Persuasive. Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini. Bestselling Author of Influence. Noah J. Goldstein, Steve J. Martin Yes!: 50 scientifically proven ways to be musicmarkup.info The Art of. Contents iii Unit 1 Thinking and reasoning Thinking as a skill 1 An introduction to critical thinking 7 Solu 50 Scientifically Proven Ways to Be.
download Summary Summary Description Learn 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Every day, we face the challenge of persuading others to do what we want. Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. But what makes people say yes to our requests? Based on more than 60 years of research into the psychology of persuasion, our summary of Yes!
Basically, conversions are much better if they know you have impressive credentials.
But the credential should come from someone else, not you. The surprising study, is that conversions are still a lot higher when you paid someone to say good things about you, AND the customers knows that you paid them to say these things. Then you should talk to Dr X, who has over 15 years of experience in this field and won multiple awards. That guy must be a complete genius then!
Finally, if its impractical to get someone to say your credentials, you should have your credentials on the wall…or probably email signatures. Core Drive 5 Chapter The hidden danger of being the brightest person in the room. The book emphasizes that there still should be one person who makes the ultimate decision for efficiency. A true dissenter is very useful in an organization in terms of creative brainstorming and problem solving.
Core Drive 8 Chapter People learn more by seeing the incorrect way, as opposed to the correct way. Having them go through things correctly many times is not as effective as having them go through something incorrectly and corrected once.
Core Drive 8 Chapter People trust you more on your advantages if you reveal a minor weakness upfront. Progressive is the first company that has an engine to allow customers to easily search quotes for everyone else.
This is because it seemed like what went wrong can be controlled. Core Drive 5 Chapter People subconsciously like things that are named similarly to them. People respond to surveys more if it was given by someone with a similar name: Cynthia Johnston to Cindy Johanson.
Pointing other similarities could help too hometown, favorite ball team, etc. Core Drive 7 Chapter Very interestingly, people choose careers that have similar names to them.
There are disproportionally more GEOrge or Geoffrey in geography than others.
There are 2x more hardware store people with names starting with H compared to R, but there are 2x more roofers with names starting with R compared to H. Core Drive 7 Chapter Mirroring and repeating people verbatim can build more trust. Core Drives 1 and 5 Chapter Study shows that genuine smiles are liked, but fake smiles create mistrust. Hard to take action on this, but the idea is to be genuine and see the good out of people. Core Drive 5 Chapter People respond better when you point out a piece of supporting information that is uniquely known by you AND that you point out it is uniquely known by you.
Core Drive 6 Chapter People respond better to things they would lose.
Instead of saying what people will gain when using your product, it will be better when they already feel like they have it, and then they would lose it if certain conditions were met. The example here is New Coke: tastes better, went through tons of tests, people liked it, but failed miserably when launched.
For bigger things, the reason has to be good. Core Drive 8 Chapter People judge how pleasant things are by how easy it is to imagine the pleasantness.
This is because it was a lot easier to come up with one, and so they thought BMW is better. They struggled to come up with Visual experiences are also better than abstract experiences.
Core Drive 2 Chapter Simple names and words are more compelling. People think sentences with easy words are more compelling, compared to those who purposely use sophisticated words to sound smart. That will add competition fuel to the fire and increase social proof ie. The exception is when the market is illiquid and there a few people interested people.
For better efficiency, there should be one final person to decide and if he must reject some contributions, he should make the rejected person know that his opinions and ideas were appreciated and considered.
The best solution is a culture where dissension and criticism are welcome. Also read: Principles by Rai Dalio. Show Strategic Weakness to Gain Trust People will trust you more when you show your credentials and your great work if you first showed weakness or vulnerability.
When you have a positive and a negative, you get the best results by presenting them both and highlighting the positive. Take the Blame to Gain Trust When you take the blame, even when you had little responsibility, people trust you more going forward because you show more control over your environment. From date of birth, to zodiacal sign, to names that sound similar to ours.
That makes people feel more exclusive and like they can get an edge on everyone else. If you tell them to think of 3 traits and they come up with them very quickly, they will rate the Ferrari higher. For the same reason, simple names are better and more compelling than complicated or long ones. Stocks with simpler names and tickers outperformed the ones with more complicated names. Sentences which rhyme are also more convincing.
If you anchor a huge price and then come down to a price which is still above the market value, it will seem much fairer and smaller. That works even for unrelated items. Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in "Yes! Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, "Yes!
In this "emotional emergency kit" "New York Times" bestselling author Dr. Judith Orloff offers simple exercises for transforming seven negative emotions into positive thinking and Yes! Follow the easy-to-use action steps to transform: Traditional Jewish religious belief speaks of a divinely revealed, perfect text, authoritatively expounded.